- A gray cat slinks past a wooden house. There’s something a little intimidating attempting to describe.
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I photograph what I see, rather than what it is.
– MICHEL TCHEREVKOFF
Born and educated in Paris, Michel came to America to visit his sister, who was a fashion model in NYC, and decided to stay. With a signature style defining shapes with bold color graphics Michel experimented with perspective using in-camera effects and outside camera rigging. He quickly attracted the attention of creative directors and was immediately launched as advertising’s ‘go to conceptual artist’.
Michel’s second, “Shoe Fleur: A Footwear Fantasy,” with introduction by Diane Von Furstenberg was published by Random House. Sculpting and designing original footwear designs from fresh florals Michel’s first virtual collection of accessories launched with an exhibition at the Museum of Arts and Design in New York during Fashion Week. Shoe Fleur images continue to be exhibited in galleries and museums worldwide.
Michel experimented with manufacturers anxious to convert his floral fantasy designs into real shoes, scarves, blankets, handbags, fabrics. “Ultimately, the quality of the “real’ thing was not good enough for me and I decided to pursue my own projects where there was more control over the final piece.”
Michel completed work for his first children’s book, “Florabelle”, released by Harper Collins In May 2015, about a little girl with a big imagination. Michel is presently working on a new title, “Botanika Erotica”. This is a perfect time to be an artist, because you can live anywhere you want and still work everyday.” His design studio is in Sarasota, Florida, where he lives with his wife of 45 years, Veronica, Michel is on his boat as often as possible.